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Lily Maley

Mom. Brand. Tech. Design. Code. Marketing Management. ūü¶Ą

 

I’m Mom to¬†three beautiful kids. I have a wonderful and award-winning career as Director, Creative and Brand for Cision. My own mother¬†taught me well that you can have a happy family and build a stellar career too. I’m testing that philosophy, every single messy day!

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About Lily

Although I was born in Washington D.C., I traveled to around 12 countries while in utero. After my birth, I c0ntinued to travel the world with my parents, on assignment as journalists (watch my mom talk about it here).¬†I’ve lived in many places with many types of people, and I love the ways this has taught me lessons about global and people management.

At 21, in the middle of college, I found out that I was going to become a single mom. Despite assertions that I was throwing away my future by having a child, I worked full-time and graduated on¬†time, Magna Cum Laude,¬†from George Mason University.¬†I was determined to build a life and a career to support my child.¬†I had taught myself to code and¬†design;¬†I¬†started using those skills, combining technical and design¬†with my passion¬†for marketing and leadership.¬†¬†Just eight years after my daughter was born, I’m married to my incredible husband Matt, and now am Mom to THREE incredible kids. I’ve also built an amazing career I absolutely love.

My Work

What I do

As, Director, Creative & Brand at¬†Cision, I own brand and creative for a groundbreaking company revolutionizing the¬†CommsTech¬†space. I drive brand, managing an international internal team as well as agency points of contact. I spearhead global rebrand implementation as well as creative direction for large-scale initiatives including the State of the Media Report and¬†Cision’s¬†IPO. We are building¬†a branded house for the single comprehensive cloud-based communications technology platform on the market; my role is creating a unified identity from a company of M&A legacy brands. I am honored to be a nominee for 2019’s Forbes 30 Under 30, and look forward to learning from the best and the brightest in my fellow nominees.

At the heart, I love telling wonderful stories through everything I do:

Brand Strategy

I enjoy working with dynamic, passionate, forward-thinking brands to build a compelling, unified narrative through visual identity, words, typography, illustration, and a library of visuals to direct their whole organization.

We start with the brand story we want to tell, and I can help craft it into a corporate or organizational identity.

Creative Direction

I love delving into deeper projects where I have the opportunity to get my hands dirty, both as a creative director and as a hands-on visual designer. I have a range of visual expertise: from thought-out, custom powerpoint templates to copy, long-form infographics, and marketing collateral.

We can craft a visual story that resonates the brand narrative and visual direction.

Technical Management

The reason, inarguably, that I’ve been successful in my career thus far has been because I can function both at a strategy table but also behind a screen. I do code, know how to “speak” developer, and love when I can get back to my roots so to speak and build full websites and web app skins.¬†¬†

We take the story and use full scope technology to tell it in the best way possible.

I love to Write and Speak!

+  Brand Strategy

+  Creative and Technical Collaboration

+  Teaching Yourself to Code

+  Life as a Woman in Tech

+  Momhood Work-Life Balance

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Some Work I’ve

Collaborated on

Recently

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Freelance Design Inquiries

Honestly, I don’t have a lot of extra time to take on design projects, even though I love to do them. I do sometimes take on pro-bono website design projects for 501(c)(3) nonprofits or smaller-scale websites and branding packages for local businesses.

Things I love

My Passions

Family First

My family drives me to be my best; I work hard to make them proud; they also are always my number one priority. There are other strategists out there; there’s only one “Mom” for my kids.¬†

Great Design

Everything we do as a brand conveys who we are as a brand. Everything each brand advocate (colleague) touches needs to reflect that deeper story we want to tell: in its content and in its design.

Smart Tech

Too often, tech concerns holds us back from being the best. I help guide my colleagues to respect the power and tools of, rather than fear unknown of, this tech world we all live in every day.